Key Tourism Statistics Frequency of booking via online platforms (number of stays booked per minute), 2024 148/minute 5/minute Nights spent in tourist accommodation establishments, 2024 3,008,122,433 93,643,696 Tourism direct gross value added (million euro), 2019 572,426 5,194 Share of international tourists in total nights spent in tourist accommodation establishments (rented accommodation), 2024 48.0% 91.0% Share of tourism direct gross value added in the total gross value added 4.6% 11.4% Share of coastal areas in total nights spent, 2023 48.0% 92.0% Share of female employment in (selected) tourism industries, 2024 58.4% 65.0% Top 3 NUTS 2 regions – nights spent in tourist accommodation establishments, 2023 #1 Canarias (95,574,956), #2 Jadranska Hrvatska (87,317,514), #3 Cataluña (85,635,851) #1 Jadranska Hrvatska (87,317,514), #2 Grad Zagreb (2,507,454), #3 Panonska Hrvatska (1,336,557) Participation in tourism (share of the population that makes at least one overnight trip for personal reasons during the year), 2023 64.9% 49.3% Tourism seasonality – share of top 2 months in annual overnight stays, 2024 31.3% 55.9% Number of tourism trips made by residents, 2023 1,143,076,696 5,690,969 Tourism intensity: NUTS 3 region with the highest tourism intensity in 2023: nights spent per 1 000 inhabitants Zakynthos (145.2) Istarska županija (142.7) Average expenditure per night on tourism trips made by residents (euro), 2023 97.32 67.46 Tourism intensity: NUTS 2 region with the highest tourism intensity in the peak month of 2023: nights spent per 1 000 inhabitants Notio Aigaio / South Aegean (782) Jadranska Hrvatska / Adriatic Croatia (650) Average expenditure per trip made by residents (euro), 2023 484.92 384.41 Tourist density: nights spent per square kilometre, 2023 697 1,632 Tourism intensity: nights spent per inhabitant, 2023 6.6 24.0 Capacity of tourist accommodation establishments (number of bed places), 2023 29,205,289 1,149,340 Nights booked via Airbnb, Booking, Expedia or Tripadvisor platforms, 2024 854,094,955 37,687,484
Frequency of booking via online platforms (number of stays booked per minute), 2024 148/minute 5/minute
Share of international tourists in total nights spent in tourist accommodation establishments (rented accommodation), 2024 48.0% 91.0%
Top 3 NUTS 2 regions – nights spent in tourist accommodation establishments, 2023 #1 Canarias (95,574,956), #2 Jadranska Hrvatska (87,317,514), #3 Cataluña (85,635,851) #1 Jadranska Hrvatska (87,317,514), #2 Grad Zagreb (2,507,454), #3 Panonska Hrvatska (1,336,557)
Participation in tourism (share of the population that makes at least one overnight trip for personal reasons during the year), 2023 64.9% 49.3%
Tourism intensity: NUTS 3 region with the highest tourism intensity in 2023: nights spent per 1 000 inhabitants Zakynthos (145.2) Istarska županija (142.7)
Tourism intensity: NUTS 2 region with the highest tourism intensity in the peak month of 2023: nights spent per 1 000 inhabitants Notio Aigaio / South Aegean (782) Jadranska Hrvatska / Adriatic Croatia (650)
